Strategic Planning and Policy
Strategic planning is a disciplined effort to produce fundamental decisions that shape and guide an organization. Energy Market Innovations utilizes a variety of planning, economic analysis, scenario analysis, and decision-making techniques to inform strategy. In addition to our “big picture” understanding of energy economics and policy-related issues, we employ a variety of quantitative tools: benefit-cost analysis, cash flow modeling, lifecycle costing, and net present value analysis. Importantly, we view economic analysis as a tool for helping our clients succeed, rather than an end in itself. With these tools, we explore the technical / economic, market, and organizational issues associated with the challenges at hand, and work with our clients to develop strategies that will guide them toward their desired objectives. Our process is typically very integrated and involves direct involvement with client management and staff in order to ensure organizational ownership and long-term success.

Program Design and Optimization
In order to succeed, sound program design must balance the technical objectives, economic constraints, market realities, and organizational capability. To accomplish this, we utilize a balanced approach to understand each of these areas thoroughly and to design effective programs. An important area of each program design is the identification of meaningful performance metrics that can be use to track not only where a program is today, but also where a program is headed tomorrow. Program optimization involves working with existing programmatic initiatives to enhance performance in order to ensure near- and mid-term goal attainment. EMI has developed a successful process for working with staff to identify, assess, and prioritize potential program improvements, and to develop implementation plans to see them through.

Market Research and Evaluation
Market intelligence serves as a critical underpinning for all strategic decision-making. We specialize in conducting targeted market research to characterize and assess the potential for new and existing initiatives – demand response, energy efficiency, and distributed generation. EMI has extensive experience in using a variety of qualitative market research techniques, including focus groups and in-depth interviews, as well as large-scale quantitative mail and telephone surveys. We have expertise in statistical sampling techniques and data analysis, all with an eye toward providing our clients with fresh insights into their markets. EMI has extensive experience in program evaluation, including impact assessment, process evaluation, and market assessment. Our approach is “Utilization-focused”1 offering objective, insightful and credible evaluation research designed to inform the evolution of future energy efficiency programs. EMI pioneered the application of “real-time” evaluation in the energy efficiency field, an approach that emphasizes the timely feedback of evaluation results to program managers in order to optimize program implementation.

1Michael Patton, Utilization-focused Evaluation. Sage Publications.